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Welcome to QRWorx! Whether you got here by scanning or through a web browser, we're glad you're here. We want to introduce to you some amazing technology that can benefit you or your company!

Basics
(Quick Response code) A two-dimensional matrix bar code that is used to identify products. It can store up to 4,296 alphanumeric or 7,089 numeric characters. Depending on the level of error correction applied, it can restore from seven to 30% of the missing data.

Created by Japanese Denso Wave, Inc. and standardized by ISO, Japanese Industrial Standard (JIS), JEIDA and AIM, QR codes are increasingly used to identify the URL of a company's Web site so that mobile phone users can photograph the code and retrieve information about the organization. Some companies have created billboard-sized QR codes for this purpose. To promote the use of its Android phone visual search application, in 2009, Google sent more than 100,000 custom-coded QR codes to U.S. establishments. It suggested they place the code in a prominent location for "mobile tagging."
What This All Means To You

Imagine if you could market to almost every individual that you pass daily! Imagine if you could market a different product, service or information piece every week!

Imagine what the cost would be utilizing traditional marketing practices for the senarios above! It would be outrageous on those levels!

Well, that can all change! A QR Code can be produced in a limited run and when placed on the proper media can be used over and over again. Your products, specials and services can be highlighted differently each week, or even daily without updating your original QR Code each and every time your information changes.

Put QR Codes to Work
Here are a few ways that you can use QR codes to spruce up your small business marketing strategies.
On business cards: A fast and simple way to use QR codes for your own professional purposes is to place them on business cards. Generate a barcode that directs scanners to your online resume, small business Facebook Page or your website to help new contacts find you or your business faster.
On marketing materials: You’ve got fliers, brochures, programs, handouts, whitepapers and a myriad of other materials in your media kit. Add QR codes to direct viewers to a particular how-to video, send them to a Flickr photo set, get them to follow you on Twitter, or point them to a mobile-friendly landing page that promotes a new campaign.
In storefront windows: Google is sending out QR code window decals to top local businesses with Google Place Pages. If they don’t send you one, steal the idea and generate your own QR code to place in your window. You can use this code to encourage Fousquare checkins, point scanners to your Yelp profile, or simply invite customers to share memories in photo, video or text form via Stickybits.
For freebies: If you really want people to pay attention to your QR codes, make them good for something fun. Say you’ve placed a QR code decal in your storefront window, why not reward those who scan it with 10% off their purchase or a free pastry? Give them something small to thank them for their patronage. Simply create a custom QR code for the freebie you want to offer. You could even get creative and hide the QR code offers online, like on your Facebook page or website, or somewhere inside your store.



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